We’ve been working over the past weeks on a contract involving a serie of make up games. Our expectations were high because these games implement a more realistic approach.
The release of the first game couldn’t be more disappointing. It got a bad rating. So many hours trying to improve the genre and our customer told us that players complained about this new way of applying make up…
After a long sesion of masochism reading all negative comments we came to the conclusion that there was nothing wrong with our game. Basically, players were expecting the usual make up game and nobody told them that this worked differently. We needed to communicate that our games were innovative in an attractive way.
How about choosing a good brand to differentiate them?
“TRUE MAKE UP GAMES” speaks for itself. Besides that, we could produce some animations showing that make up can be directely applied. We synthetised all this in a strong and visually elegant intro. That was not enough, this time we wanted to play rough. What if we use the magic word “NEW” inside an animated star. All those years buying on impulse nonsense at discount stores were not in vain.
The result? Players gave our second game a great rating to . We improved the game without all that expensive programming, additional graphics or modifying the game mechanics. We just changed the perception of the player.
Designing games is all about creating an experience for the players, and that’s for TRUE.