And so, Gamelab has begun. The biggest and most important videogame event hold in Barcelona opened its doors today at Catalunya Plaza Hotel. Today’s topics moved loosely around the mobile gaming issue. Let’s not even try to grasp a whole view on the day’s speeches, but instead let’s focus on the two best moments from a personal point of view.
For us, a humble tiny studio, those conferences about expanding to asian markets, or stretching the brand until you get profit of plush toys, were kind of celestial voices whispering about their fairytale world. But at lunchtime, the bunch of guys who struggle day by day just like us, (Lucera Project, Lemon Team, No2, IDS and with some more ease Ludei) were singing a different tune. A song about plain survival, perseverance, environmental adaptation and “old coder tricks”. It’s been a nice time spent among these buddies and the feeling of being rowing in the same boat is quite strong.
After that, the ever caustic and witty Daniel Sánchez-Crespo has shared his worthy point of view on game monetization. He was supposed to talk about Vita, but instead he showed his concerns about the players loosing the perception of game value itself. When selling games at 0.99$ we are putting ourselves in a point where it’s almost impossible to make a living out of them. The Appstore is overcrowded with daily releases, and making those games profitable means to invest the less time possible on them. In the end is a rat race with no way out where the victims are our own wallets and the games’ honor in general.
On the other hand, as Dani exposed, there are some hopeful horizons in freemium, downloadable contents (DLC), subscriptions and the typical retail market from the console environment.
The question is… now that the mobile (iOs) users are used to pay cheap prices and they have a distorted view on the game value, is there a way back that allows the studios to quit from working for peanuts? Is the games respectability too eroded by all the mediocre stuff gathered together in the Appstore during this time?
And most important, should I go back to my father with a gloomy gaze and tell him –You were right. Living from selling games at 99 cents was naive and I’ve been a fool for believing that.– ?
The gamescom is the biggest videogame event in Europe and it attracts more than 275.000 visitors.
It’s been a while since we’ve attended an industry event. It was in december last year in Valencia. Now is time to clean the dust of our magic carpet and make it ready to fly to Germany. In August we’ll go to the gamescom to meet some of the companies we work with and pick fresh ideas for new projects.
I hope we don’t get in trouble with the german authorities and end chained in a dark dungeon for having commited this.
Once again, our city holds a new event on gaming: Gamelab 2011. I guess you could say that we’re lucky guys…
So seek us there and try to catch us like an elusive Pokemon. We may not know how to do Vine Whip attack, but we wash dishes like hell, so we’re much more profitable as slaves than a mere Bulbasaur.
We’ve heard a lot of good things about these guys. The issues covered in the agenda seem very interesting and this will be a great chance to get a glimpse on how do they work.
Will you be attending too?